Windows Store trends suggest Games and Social as top categories

Windows Store

If you are a Windows developer, yous would've noticed the Explore Store Trends department of the Windows Store Dashboard. The trends department includes user demographics and catalog information. Since few developers can describe useful interpretation from those numbers, Windows App Builder Web log has shared interesting statistics almost the near popular app categories.

The following data is based on the Windows Store app downloads between August 1, 2022 and October 31, 2022.

The following graph shows the percentage of all downloads grouped by category. Over the concluding three months, Games was the category with highest number of downloads, three times higher than the next most popular category. No surprises at that place, I think. The next pop categories are Entertainment, Tools, Social, and Music.

Windows Store

Some other interesting metric is the incremental download opportunity. It is useful to sympathize which category has the highest ratio of downloads per app. This is a function of full downloads vs. total available apps in that category.

Windows Store

As the graph suggests, Social is the top category with nigh downloads per app, almost twice more than boilerplate downloads per app than the second category. Photos, Productivity, and Games are the side by side categories with the highest opportunity. The metric implies that these categories present the highest potential for downloads for developers.

It is interesting to note that while Games has the highest number of downloads, but since at that place are more apps in this category, the competition is higher. As a effect, in that location is a lower number of average downloads per app in Games than in Productivity or Photos.

These trends provide useful insights for developers as they build new apps or improve existing apps. What are your primal takeaways from these trends?

Source: Windows App Builder Blog